For us, it was what we like to call a “learning experience” in the military. It was an opportunity to expand our leadership “skill set,” to learn from a mistake, and even better that we could learn from someone else’s mistake rather than one of our own making. Over the course of that assignment, there were a lot more similar experiences. Some seemed relatively obvious while others more subtle. Some were generally painless and some clearly “left a mark.” But all of them proved essential as we moved on to other assignments; we were far better leaders as a result.
#Monday Musings: Steven M. Leonard
Brand U: Five Reasons Why Your Personal Leader Brand Matters
Brand matters. Whether you’re talking about Apple computers, Breitling watches, or Coca-Cola products, how a brand is perceived is important. It creates value. And the higher the perceived value, the more revenue the brand generates. So why should it be any different for you? Shouldn’t your personal leader brand be synonymous with quality performance? Don’t you want your name to be first on a senior leader’s mind for career opportunities and assignments? Don’t you want to be perceived as someone who adds value to any leadership team? Yet most of us overlook our leader brand. We take it for granted. If – and that’s a strong if – we even consider our brand. Because, to be completely honest, most of us don’t.