The Bridge

Ben Sohl

Influence Campaigns and the Future of International Competition

Influence Campaigns and the Future of International Competition

The international system is at the onset of a new period of transformation brought about by the interaction of two forces: increased democratization and the revolution in information technologies. There are more democracies than ever before, and there are more tools to easily influence public opinion. Even beyond Russia, there is little doubt other states will see its success and seek to mimic its capabilities. This will be true particularly in authoritarian states, whose bastioned societies ensure asymmetry and shield them from reciprocity. The more that democracies spread and the more their citizens connect online, the more vulnerable they will become to outside influence, subtly shifting international competition into the theater of public opinion.