Traditional warfare has long used information and technology to gain a competitive advantage over opponents. The shift is that more of these activities are now occurring in a place visible to the public –– online –– and is now being directed at civilians. As the ever-growing volume of literature on this topic illustrates, we are currently observing the great value in sustained disinformation campaigns. The low cost and high effectiveness of these non-military measures combined with few counter-measures as well as strong drivers of change (such as automation) increasing their effectiveness, indicate their use will continue to increase. This has significant implications for policy makers, analysts, and defence personnel.