As dramatic changes in society are redefining the role of communication in organizational leadership across civil industry in the democratized world, a similar topic of professionalism is inspiring new conversations among U.S. military leaders. Public affairs officers and military researchers have identified challenges that complicate the best use of communication talent in the military. Insufficient training, how and where many public affairs officers are placed within unit organizational staffs, and unit cultures have historically marginalized the career field, inhibiting the inculcation of a professional ethos across the public affairs community.