All kinds of commercials target human weaknesses, and military ads are no exception. Military commercials, however, are a small part of the bigger marketing and public relations strategy that military recruiting tools implement to attract enlistees and create a positive image of service in society. The examples discussed in this article indicate different approaches of how commercials portray the armed forces.
President Putin made three foundational assumptions in launching his war against Ukraine that should have been correct but were not. First, Putin assumed the invasion of Ukraine would be a quick and easy fight. Second, he assumed the world would denounce the invasion but tacitly allow it. Third, Putin assumed the war would deter NATO expansion.
